![]() “It’s fine,” said Rebecca Shoemaker, 39, a lawyer from Dallas who was eating lunch with her husband and three children at the Two Elk Lodge. ![]() Skiers who didn’t pack their own lunch received an additional shock at the on-mountain restaurants, where the prices of all items had increased to $229, the past top price of a single-day lift ticket at Vail. We want the Experience of a Lifetime to be accessible to anyone.” “As we aggressively move customers into our passholder program, envision Epic Passes in vending machines, sold in a 50-pack at Costco, or as an add-on when you’re getting an oil change or checking out at Amazon. “Vail Resorts’ long-term vision calls for strategic placement of Epic Passes at point-of-sale locations across the country and online,” said the spokesman. Vail confirmed that these price increases were likely permanent. Lift tickets at Beaver Creek, Park City, Heavenly, and several other Vail Resorts also reportedly soared over the weekend. We’ve been crushing people’s souls at the ticket window for years, and the recent historic price drops on our Epic Pass season pass products provided a unique opportunity to really remind people exactly how stupid they are for not purchasing an Epic Pass well in advance.” Reached for comment, a Vail Resorts spokesman said, “By setting a single-day lift ticket at exactly double the price of a 2021-22 Epic Pass, we hope to incentivize passionate skiers and riders to upcircle to a season product. When you have a house right on the mountain, you tend to use it.”Īsked if he was familiar with the Epic Pass, Farnsworth acknowledged that he was, but said that he doesn’t, “use coupons,” before stepping into a two-story Escalade limousine with license plates that read “SKITRADER.” The vehicle proceeded 150 feet before turning up the pedestrian walkway toward Lionshead. “I ski here all the time – this will be day nine this season. Farnsworth III, 32, a trader from New York who said he had paid for his lift ticket in bitcoin. The enormous price increases didn’t seem to bother everyone. ![]() Now these damn kids will just waste the whole day Faceposting on their Nintendos.” “Why I remember when you could barter a little squirrel meat and a shotgun shell for a ride on the chairlift. “This is an outrage,” said Abner Stevens, 92, a retired mining engineer who was walking back to the car with his wife and six grandchildren. A child’s one-day lift ticket rose to $798. Adult one-day lift tickets were listed at $1,566, a nearly 700 percent increase over the previous peak price of $229. Skiers arriving at Vail’s namesake Colorado resort over the weekend were shocked to find four-digit prices greeting them at the ticket window.
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